Nudges show up at just the right time to help people be a little bit better, try something new, or make their environment a little more inclusive. They can go by email, text message, Slack, Yammer, or however people communicate. We calculate which behaviors each person needs to change to maximize those factors for themselves, the team, and the organization. We determine what actions will matter most when driving five factors: organizational performance, retention, individual happiness, inclusion, and innovation.

High: How do the nudges that you referred to work?īock: We develop nudges by focusing on metrics that matter. We believe that we need to empower individuals, empower teams, and put the individual at the center of efforts to drive company performance and employee happiness. There is too much conversation about engaging and exciting employees. These nudges are based on people, science, machine learning, and a little bit of love, but the underlying idea is that we believe in empowered work. We help organizations transform their scale using nudges. Humu is a behavioral change technology company. To read future articles in this series, please follow me on on Twitter. To listen to past interviews with the likes of bestselling author Michael Lewis, Reid Hoffman, former Mexican President Vicente Fox, Steve Case, Craig Newmark, Stewart Butterfield, and Meg Whitman, please visit this link. This is the 35th interview in the Tech Influencers series. (To listen to an unabridged podcast version of this interview, please visit this link.

Ultimately, he believes that we are on the cusp of a revolution in human resources akin to the operations and manufacturing revolutions of a century ago. Bock describes the genesis of Humu, the technology behind these nudges, and the impact he intends make at companies large and small as a result of Humu. He has leveraged his experience at Google and GE before that along with the work of prominent academics to develop what Humu refers to as “nudges” or reminders, timed at just the right time to impact behaviors in a positive fashion. Two and a half years ago, Bock co-founded a company, Humu, that helps CHROs among other executives ensure that teams are as productive and as happy as possible.

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